NHL Player Media Tour

Sidney Crosby and Jordan Staal were among 14 NHL players taking part in last week's media tour in New York City. The other players included Vincent Lecavalier, Martin Brodeur, Henrik Lundqvist, Rick Nash, Patrick Kane, Jonathan Toews, Ryan Miller, Dion Phaneuf, Anze Kopitar, Rick DiPietro, and 2 other Staal brothers – Eric and Marc.

“Marketing our players in an authentic manner is of critical importance to the league,” said Brian Jennings, the NHL’s executive vice president of marketing. “Our aim during this season launch time period is to efficiently use our players’ time to capture key story-lines which create compelling content, and to allow the media to capitalize on that content. Based on this year’s results and feedback, we couldn’t have been more pleased.”

[Information taken from article posted on the Pittsburgh Penguins official webpage]