The Pittsburgh Penguins announced their new marketing theme yesterday, "A Great Day for Hockey." The campaign, coined from the late, great Badger Bob's "It's a Great Day for Hockey," will include elements of video, print, and arena signage.
Below is the intro video they released on the site (VERY cool!):
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1 comment:
Love the new marketing slogan. Although Experience the Evolution was good, i think the evolution has already taken place. "A Great Day for Hockey" reminds me of the famous "Its a hockey night in Pittsburgh!".
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