The
National Post has a really interesting article about Crosby and how he plays it safe in interviews describing Crosby as the total opposite of the spectrum from Sean Avery.
Controversy sells hockey tickets. But Crosby, the marketing machine, sells everything: clothes, hockey equipment, sports drinks and more. And sponsors do not like controversy. Gatorade was one of Crosby's first backers. The company spent almost a year getting to know him, his family, his likes and lifestyle before signing the teenager to endorse their drink before he had even been drafted.
To read the entire article,
It's Sid the Kid, not Sid the Quotable, visit the
National Post.
The National Post has a really interesting article about Crosby and how he plays it safe in interviews describing Crosby as the total opposite of the spectrum from Sean Avery.
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1 comment:
OMG! The names "Sean Avery" and "Sidney Crosby" should NEVER UNDER ANY CIRCUMSTANCES be used in the same sentence. Never ever.
(yes I do realize I've done just that. Not sure how to avoid it, though.)
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