NHL in Russian (“NXL Na Russkom”) Now Part of Penguins HD2 Radio Station

The Penguins organization is pretty savvy at marketing and this is just another example.

They have created a new show, in partnership with the NHL, called "NHL in Russian" that will feature Russian players, news and notes (and will be broadcast entirely in Russian). It will debut on Tuesday, November 24th at 8:30 AM (which is 4:30 PM in Russia).

The first show will include interviews with Evgeni Malkin (of course) and hockey legend Igor Larionov (Alyonka's father). Alyonka will also help out with the show along with Oleg Mejeritski of Sovietsky Sport, but the main host will be Gera (George) Birman who has served as Malkin's interpreter in the past and has been part of the Penguins "front office" for the past 10 years.

“We know there is immense interest in NHL hockey in Russia, and we thought this would be a unique way to take advantage of current technology and create a show devoted to Russian fans,” said Penguins president David Morehouse. “We believe there is a huge Russian fan base that will be interested in staying informed about Russian players and NHL news.”

“The NHL’s Russian-speaking fan base is passionate and growing,” said Gregg Baldinger, director of NHL Radio. “By creating this innovative audio programming, the Penguins are providing greater access for Russian NHL fans to engage with the sport they love.”