Crosby to Hit Reebok Jackpot

THN.com is reporting that its been confirmed by "multiple sources" that Sid is set to sign a new deal with Reebok which would make him the highest paid player (in terms of endorsements) in NHL history.

Crosby’s new deal with Reebok is said to be worth almost $10 million over the next seven years. Crosby’s agent, Pat Brisson, would not discuss the financial aspect of the deal and said it is not completed yet, “but things are going in the right direction.”

Sources say the deal is for between five and seven years and will pay him $1.4 million a season. That would make Crosby easily the highest-paid player ever in terms of endorsements. Considering Crosby also has endorsement deals with Bell, Tim Hortons and Gatorade, it’s guaranteed the new deal would pay him in endorsements alone more than the NHL’s average salary of $2.1 million.

Reebok has bigger plans for Crosby than just endorsing the typical hockey equipment especially since he already has his own athletic clothing line and has endorsed their new Zig Tech sneakers.

Good for Sid ... appropriate behavior on and off the "playing field" should be rewarded!!!